As a business owner, I have been using Flodesk for my email marketing since it launched. I have used the platform for several different scenarios where I needed to keep my audience connected to what I was doing. As a photographer, I use Flodesk to send updates to my potential clients, and to stay connected with current clients so I can share special offers when they become available.
I have used Flodesk to deliver strategic lead magnets that I shared here on my blog or platforms like Instagram and Pinterest. I have used Flodesk to sell out workshops and sell online courses and programs. Flodesk is such an intuitive, easy-to-use platform for building your email list, no matter what your specific goal is.
Email marketing is far from dead. Not only do I receive regular emails from brands and people I follow, which I look forward to opening, I notice that just seeing emails at the top of my inbox continues to build a familiarity with them. That brand and business stay front of mind, and isn’t that what every business owner desires?
Platforms like Instagram, TikTok, and YouTube are so powerful when you are building an audience. But it’s so important to remember that you don’t own your audience there. Any of those platforms could shut you out for any reason. It’s rented real estate. If you truly want to go to the next level, email marketing is key. It’s an effective way to share impactful stories, educational content, valuable inspiration, business updates and offers, and drive your sales. While I wish that every time I posted an update on Instagram all of my followers saw it, that’s just not how the algorithm works anymore, so it’s more important than ever to diversify how you market. Email is a direct connection with each and every subscriber.
I’ve been a massive fan of Flodesk from the beginning. Years later, I still haven’t changed my mind. I am still using it, and I even have plans for how I will continue to increase for some new things I’ve been working on behind the scenes. But you’re here for the features, right? You’re reading this because you want to know if email marketing is worth the setup, and if so, should you go with Flodesk or something else. So let me first share my TOP favorite features about Flodesk so you can make the best decision for you.
New Link in Bio Forms are now available! You can now create a link landing page that highlights up to six of your links, plus an opt-in form! Remember when everyone was using Linktree in their business Instagram profile to get their top website links in front of their audience? This is 100 times better and a faster, more effective way to build your list!
Video Opt-in Forms! When you use a video form, you have the option of embedding a video from YouTube or Vimeo directly onto the form. The possibilities for using this type of form are endless! This allows you to share a sales or promo video when you launch a new product or offer, or share a welcome video telling your audience all the awesome things they can expect by signing up to that list.
New Spinner Forms: Ok, this feature is so new that I haven’t even had the chance to try it yet. (This is also something I love about Flodesk: they are always looking for new ways to make you love using them. They are dropping new features all the time!) Flodesk spinner forms have a fun visual wheel that “spins” to offer your audience a special coupon or offer. These marketing strategies, paired with a unique brand experience, cause you to stand out from the crowd. Long gone are the days where people see only a boring header that says “Join My Weekly Newsletter.”
Flodesk isn’t just for business owners, because email marketing isn’t just for business owners. Maybe you’re writing a book and you want to build your audience by delivering valuable weekly content right to their inbox. Maybe you’re looking to build a personal connection to your podcast listeners. Maybe you’re on YouTube and know that one of the greatest strategies to generate revenue is linking to offers that serve your audience in the description. Flodesk allows people from all ranges of marketing experience, whether beginner or seasoned, to build their own audience through the communication of email.
If you want to give it a try, you can do so for free! When you use THIS LINK, or just my name as the promo code, “TIFFANY”, you can then save 50% off for your first year. It’s that easy to get started.
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